Planting for a Purpose: Supporting Pollinators to Protect Our Planet

When we think of saving the planet, we might picture recycling bins, solar panels or reducing plastic. But what if one of the most powerful actions you could take started right in your garden? By planting with pollinators in mind, you’re not just creating a colourful oasis — you’re actively supporting the survival of bees, butterflies, birds, and other beneficial insects that are essential to our food chain and ecosystems. Pollinators like bees, butterflies, and beetles help fertilise over 75% of the world's food crops, including fruits, vegetables, and nuts. Without them, food security would be at risk. Beneficial insects such as ladybugs and lacewings help control pests naturally, reducing the need for harmful chemical pesticides. Together, these insects support biodiversity, healthy ecosystems, and a stable food supply for humans and wildlife alike.

In South Africa, we’re fortunate to have an incredible diversity of indigenous plants and pollinators. With the right plants in each season, your garden can become a haven of activity and a lifeline to these vital creatures. Here's how to sow with purpose throughout the year — and which local varieties are the best companions for pollinators.

Spring (September – November): A Season of Renewal

Spring is arguably the most active season for pollinators, as warmer weather and early blooms awaken bees and butterflies from their winter dormancy.

Top pollinator-friendly varieties to sow in spring:

• Gazania rigens (Botterblom): Known for its bold, daisy-like flowers, this hardy indigenous groundcover attracts bees and butterflies.

• Helichrysum cymosum (Impepho): A traditional healing plant with clusters of tiny yellow flowers, it draws in bees and small pollinators.

• Cosmos bipinnatus: While not indigenous, this easy-grow flower is a favourite for bees and butterflies and is well adapted to local conditions.

• Alyssum (Lobularia maritima): A lovely border flower with a honey scent that attracts pollinators in droves.

Sowing tip: Sow seeds in well-drained, compost-rich soil once the threat of frost has passed (usually from late August in most parts of the country). Water gently and consistently during germination.

Summer (December – February): Peak Pollinator Season

As gardens explode with life, pollinators are at their busiest. This is the time to keep the buffet going strong.

Top summer sowing picks:

• Sunflower (Helianthus annuus): A classic bee magnet. Opt for dwarf varieties for small spaces or multi-headed types for continuous blooms.

• Salvia africana-caerulea (Blue Sage): This indigenous shrub with purple-blue flowers is highly attractive to bees and sunbirds.

• Zinnias: Bright and long-lasting, zinnias are excellent for butterflies and add stunning colour to beds and borders.

• African Marigold (Tagetes erecta): Besides being a natural pest repellent, its vibrant flowers feed bees and hoverflies.

Sowing tip: Sow directly into the ground where they are to flower or start in trays for transplanting. Provide mulch to retain moisture in the heat and water early in the day.

Autumn (March – May): Feeding Before the Fall

As temperatures cool and flowers fade, pollinators begin preparing for winter. Autumn plantings can provide late-season sustenance.

Best varieties to sow in autumn:

• Scabiosa africana (Pincushion Flower): A Cape indigenous beauty that attracts bees and butterflies.

• Verbena rigida: Low-growing and long-blooming, verbena feeds both bees and butterflies well into late autumn.

Sowing tip: Sow as early in autumn as possible to allow plants to establish before winter cold. Add compost and organic mulch to prepare soil and retain warmth.

Winter (June – August): Planting for the Brave

While winter is quieter, it’s not a dead season — it’s a time for planning, prepping, and planting certain pollinator species.

Winter-friendly sowing suggestions:

• Nemesia fruticans: This cheerful indigenous annual blooms in winter and early spring and attracts small bees and butterflies.

• Sweet peas (Lathyrus odoratus): Sow sweet peas in winter for a stunning spring display that lures bees.

Sowing tip: Start seeds in trays in a warm spot or greenhouse. Protect young plants from frost with cloches or frost cover. Winter is also the perfect time to plan your pollinator garden layout and prepare beds.

Final Thoughts: Every Plant Counts

Even a small balcony garden can become a sanctuary for pollinators. Aim to plant a diversity of shapes, colours, and blooming times to provide food year-round. Avoid harmful pesticides and consider adding a water source like a shallow dish with stones for bees to perch on.

By planting for pollinators, we’re not just growing beautiful gardens — we’re growing a future. Let your garden hum with life, and know that with every flower you plant, you're playing a vital role in protecting our planet.

Support Local Biodiversity — Sow Indigenous, Sow with Purpose.

Looking for seeds to start your pollinator-friendly garden? Browse our selection of pollinators friends for a curated range of favourites.